• 03
    Nov
    Posted in:

    Outfitting a new business with the first set of signs can seem like a daunting process. Which products are crucial? Which ones are more of a wish list item you can get to later? Your customized office signs and graphics questions – answered. Lobby Signs are the Most Important Products…

  • 01
    Nov
    Posted in:

    Why does it make sense to entrust any project to a full service sign shop for Ann Arbor MI, members of the business community? Why not just cobble together signage suites by going to the lowest bidders for each product? In a word: services. 1. Custom Sign Design You want…

  • 27
    Oct
    Posted in:

    Have you been kicking the tires on the purchase of sandblasted HDU signs? You already know that high-density urethane (HDU) is a material of superior durability and versatility. You may have even marveled at the artistry of a sandblasted sign that led to the creation of a three-dimensional display with…

  • 25
    Oct
    Posted in:

    Are you readying your company for its opening day? Do you manage an incoming business at a location that is still undergoing renovations? Several branding products help you to create a buzz about the incoming company and let you hit the ground running when you throw open your doors to…

  • 20
    Oct
    Posted in:

    A fabric banner is a stylish alternative to a vinyl product. Its material consists of soft polyester. The print process creates vibrant images and messages. If you are looking for a chic interior banner display but are not sure that vinyl is really what you want, give fabric another look….

  • 18
    Oct
    Posted in:

    “Signage is the most important direct form of advertising for small businesses,” says Ron Stefanski of the Detroit Sign Factory. Returning to the city with a vision for its rebuilding and renewal, it quickly became apparent that revitalizing businesses in Detroit with affordable signage is more than a business; it…

  • 14
    Oct
    Posted in:

    The Detroit Sign Factory was conceived in Detroit by Kay Stefanski with a supportive hand from me, her husband Ron. After two decades in educational marketing, Kay decided it was time to mix it up. Our sons were both launched, and we were looking for a new adventure. Little did…

  • 13
    Oct
    Posted in:

    You have undoubtedly already noticed holiday-related merchandise creeping onto store shelves. If you are a retailer, you may actually be stocking some right now. To position your venue as a go-to location for customers’ holiday shopping needs, consider the combination of window and wall graphics. What can you do with…

  • 11
    Oct
    Posted in:

    The trade show circuit has a deceptively simple setup: companies present their new services or host product launches. But there is a lot more to this marketing opportunity than meets the eye. At these events, businesses make lucrative connections that can become the difference between staying in business and having…

  • 06
    Oct
    Posted in:

    If you are toying with the idea of joining the mobile marketing revolution, the full wrap is a way to go. But for many business owners, there is something mystical about the idea of having a thin vinyl membrane cover their cars, trucks, or vans for the next five or so…