• 28
    Mar
    Posted in:

    As mediums for advertising change, so do the products. The materials that vehicle wraps use are becoming more advanced, a fact that was focused on in a class we recently hosted for our fellow sign makers. The sign making industry prides itself on its professional results, so we thought we…

  • 21
    Mar
    Posted in:

    Targeted ads seem to be the future of marketing. However, they come at a cost: our privacy. Recently, Reuters reported on Project OAR, a media conglomerate including TV manufacturers, television networks, and tech companies who plan on integrating targeted ads with Wi-Fi enabled smart TVs. This potential new advancement brings…

  • 14
    Mar
    Posted in:

    Anheuser-Busch has been simultaneously firing shots and spreading messages of equality with various ad campaigns in 2019. A large company like this has to do a lot of PR to stay relevant and maintain an edge against their competition. However, Michigan craft beer brewers are weighing in, and they’re being…

  • 07
    Mar
    Posted in:

    Regardless of where one falls on the political spectrum, we should all agree on one thing: Elections should be fair. This month, an incident occurred in Metro Detroit that undermined this tenant. Because there is a lot going on politically with the following story, we will stay away from some…

  • 28
    Feb
    Posted in:

    Marion County, Indiana, is the largest county in the state and includes Indianapolis. The county’s size is relevant when considering the decision that was made there this week: The City-County Council voted to ban digital billboards. While this was seen as a huge win for locals, regional advertising companies argue…

  • 20
    Feb
    Posted in:

    As sign makers, we’re discovering innovative uses for our products all the time. A lot of interesting ideas come from our customers and the designers that work for them. For example, the work we did for Emo Trans last year. While installing window graphics for Barton Malow, a building contractor…

  • 13
    Feb
    Posted in:

    There are numerous historic buildings in Detroit, but those buildings are not always in use. Some of them have been foreclosed while others are being demolished to make way for newer projects. However, renovating, reopening, or reinventing a building is a way to give new generations the chance to experience…

  • 31
    Jan
    Posted in:

    According to WKYC, it currently costs about $5 million for a 30-second commercial during the Super Bowl. This cost is so high mostly because the Super Bowl is one of the most-watched televised events in the US. While the ads that run year after year aim to be outlandish and…

  • 24
    Jan
    Posted in:

    First, Grand Rapids’ Hopcat made its way to Metro Detroit, opening locations in Ann Arbor and Detroit. Now, our side of the state is sending some culinary love over to West Michigan. Buddy’s Pizza, a Metro Detroit tradition known for Detroit-style pizza, is opening a location in Grand Rapids this…

  • 17
    Jan
    Posted in:

    Sir Isaac Newton said, “What goes up must come down.” This adage is especially true when it comes to the buildings of Detroit. During the city’s many growth periods since its founding, buildings have been erected and then torn down by later generations to make room for bigger buildings. However,…

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