Archive for the ‘Branding’ Category

  • 22
    Feb
    Posted in:

     Featured image by Angie Linder via Flickr Detroit is a city built on hard work, ingenuity, and industry, and one of the sweetest things to come from it in the last century is Faygo (Vernors is, of course, the spiciest). The brand has a fascinating history that ultimately represents the American Dream….

  • 25
    Jan
    Posted in:

    Featured image by Michael Coghlan via Flickr As a sign professional, I often work with the creative people designing logos, drafting advertisements, and choosing the perfect brand colors: marketers. Sign makers love great marketers, and marketers love great sign makers. It’s a symbiotic partnership between creativity and production, where ideas…

  • 04
    Jan
    Posted in:

    Featured image by halfrain via Flickr When it starts to get cold out, Carhartt becomes a name that’s on people’s minds. It’s also a name that’s on top of a lot of our heads, if you have the right beanie. Carhartt history begins around since 1889, and since then, the company…

  • 30
    Nov
    Posted in:

    Featured image by Jack Amick via Flickr We think a lot about branding, which means thinking about the way companies tell their stories. Last month, we highlighted an iconic Detroit brand, Vernors. This month, the new small-format Detroit Meijer has us thinking about how companies are adapting their stories to fit Detroit’s…

  • 15
    Nov
    Posted in:

    Ghost signs have become a part of every major city’s landscape. They are the old-fashioned advertisements from bygone eras that have remained over the years, dotting the sides of buildings on major streets and adding character to cut-throughs and alleyways. They were first created during the period between the 1880s…

  • 02
    Nov
    Posted in:

    Featured photo by Derek Bruff via Flickr Some of us had it as children when we were sick, heated. Others combined it with ice cream to make a Boston Cooler (more about that later). But nobody could avoid that first cough that came from the spicy kick of the ginger…

  • 31
    May
    Posted in:

    There is a lot to consider when it comes to business signs. From staying compliant with local ordinances to ensure the message is clear and free of grammatical errors, the devil is in the details of great signage solutions. One consideration many don’t put the necessary time into is color…

  • 24
    Apr
    Posted in:

    When starting a new business, a lot of your budget will focus on what you can afford to have, but what you can’t afford not to have should have a higher priority. For retail stores, a lot of the investment they can’t afford not to have comes down to signage….

  • 09
    Feb
    Posted in:

    Spell out your vessel’s name with vinyl lettering for boats in Detroit. Boat name design is a science unto itself. If you have never actually had the ship’s moniker installed on the hull, the idea of selecting the right style elements may make you apprehensive. Also, remember that you need…

  • 15
    Dec
    Posted in:

    Whether you sell a service or a product, there is a good chance that your competition numbers in the hundreds if not thousands. Unless you operate a distinct niche business that presents a tightly focused merchandise grouping to a narrowly defined consumer base, competitors can cause your company to fail….