Archive for the ‘Branding’ Category

  • 01
    Aug
    Posted in:

    Featured image of Scott Fountain by Joseph Novak via Flickr As one art fair in Southeast Michigan comes to a close, another is just starting to come to life. While the Ann Arbor Street Art Fair recently concluded on July 22nd, Detroit will be hosting the Belle Isle Art Fair on August…

  • 09
    Jul
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    Featured image by iboy_daniel via Flickr As we dive deeper into our series about design (follow the links to read our articles about logos and color psychology), we realized that the language we use for color is something worth exploring further. When we talk about colors, it can be hard to…

  • 28
    Jun
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    Featured image by Luca Florio via Flickr Businesses both large and small put a lot of thought into the colors they choose for their branding. As we discussed in a recent article, the decisions they make in creating a logo can extend as far as to the colors of their…

  • 10
    May
    Posted in:

    Featured image provided by Wystan via Flickr Some drink it while they’re mowing the lawn. Others prefer it while sticking their feet over the side of a boat. Many Detroiters remember their fathers and grandfathers drinking it after a long day of work. This week, we’re thinking about an iconic Detroit…

  • 22
    Feb
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     Featured image by Angie Linder via Flickr Detroit is a city built on hard work, ingenuity, and industry, and one of the sweetest things to come from it in the last century is Faygo (Vernors is, of course, the spiciest). The brand has a fascinating history that ultimately represents the American Dream….

  • 25
    Jan
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    Featured image by Michael Coghlan via Flickr As a sign professional, I often work with the creative people designing logos, drafting advertisements, and choosing the perfect brand colors: marketers. Sign makers love great marketers, and marketers love great sign makers. It’s a symbiotic partnership between creativity and production, where ideas…

  • 04
    Jan
    Posted in:

    Featured image by halfrain via Flickr When it starts to get cold out, Carhartt becomes a name that’s on people’s minds. It’s also a name that’s on top of a lot of our heads, if you have the right beanie. Carhartt history begins around since 1889, and since then, the company…

  • 30
    Nov
    Posted in:

    Featured image by Jack Amick via Flickr We think a lot about branding, which means thinking about the way companies tell their stories. Last month, we highlighted an iconic Detroit brand, Vernors. This month, the new small-format Detroit Meijer has us thinking about how companies are adapting their stories to fit Detroit’s…

  • 15
    Nov
    Posted in:

    Ghost signs have become a part of every major city’s landscape. They are the old-fashioned advertisements from bygone eras that have remained over the years, dotting the sides of buildings on major streets and adding character to cut-throughs and alleyways. They were first created during the period between the 1880s…